How to Set an Influencer Marketing Budget for Your First Campaign
A first influencer campaign should begin with a business question, not with a list of popular creators. The budget depends on what the campaign must achieve, how much content is…
Leah Varnham became interested in influencer marketing after watching small brands spend heavily on creators with little to show for it. She compares campaign briefs, reads the advertising rules on disclosure and talks to creators and brand managers about what makes a partnership work.
